High-Stakes Communication


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Case Study - Interview Training for Alcor Life Extension Foundation

Imagine the pressure of doing an interview with Barbara Walters and the BBC. Especially when it’s about keeping humans in frozen canisters for later “reanimation.”

For this controversial, but quiet, hi-tech company in Scottsdale it was a daunting task to face national and international media.

The goal:  move public perception out of the “voodoo” category and give scientific credibility to the on-going, leading-edge research work at Alcor.      

Our approach:  train, practice and guide.  Give them skills they could count on when the pressure was on.

The results:  articulate, poised interviews and a heightened respect both within the scientific community and in the public domain.


Leave a lasting, positive impression.

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